Eating Disorders: A North American Epidemic and How Counselling Can Help

Eating Disorders: A North American Epidemic and How Counselling Can Help

In North America, conversations about food, body image and weight are pervasive. From diet trends and fitness programs to social media comparisons and idealized beauty standards, many people feel pressure to look a certain way. Within this environment, eating disorders have become alarmingly common. They affect people of all genders, ages, races and socioeconomic backgrounds. Despite their prevalence, eating disorders often go undetected or are misunderstood.

In this article, we’ll explore the types of eating disorders, why they’re so widespread in North America, how to recognize signs and symptoms, and steps you can take to support yourself or someone else. We’ll also discuss the role of counselling and how seeking help can foster recovery.

picture of a burger in a fast food container

What Are Eating Disorders?

Eating disorders are serious mental health conditions characterized by disordered eating behaviours, distorted body image and an unhealthy relationship with food, weight and self‑worth. They are not lifestyle choices or phases. The most common eating disorders include:

  • Anorexia nervosa: Characterized by extreme restriction of food intake, fear of gaining weight and a distorted perception of body size or shape. People with anorexia may view themselves as overweight even when they’re underweight.

  • Bulimia nervosa: Involves cycles of binge eating (consuming large amounts of food in a short time) followed by compensatory behaviours such as self‑induced vomiting, over‑exercising or misuse of laxatives to prevent weight gain. People with bulimia often maintain a weight in the "normal" range, making the disorder harder to detect.

  • Binge eating disorder (BED): Defined by recurrent binge eating episodes without compensatory behaviours. People with BED may feel out of control during binges and experience shame or guilt afterward.

  • Other specified feeding or eating disorders (OSFED): Includes conditions that don’t meet full diagnostic criteria but still involve significant distress and impairment, such as atypical anorexia (weight is not below normal range) or subthreshold bulimia.

Eating disorders often co‑occur with other mental health conditions like anxiety, depression, obsessive‑compulsive disorder (OCD) or trauma. They can lead to severe medical complications, including heart issues, gastrointestinal problems, bone density loss, electrolyte imbalances and, in some cases, death.

close up of smarties candy

Why Are Eating Disorders So Common in North America?

Multiple factors contribute to the high prevalence of eating disorders in North America:

  • Diet culture and thin ideal: A culture that glorifies dieting, weight loss and a narrow body standard sets the stage for unhealthy relationships with food. Media and social media often perpetuate unrealistic beauty ideals and equate thinness with worthiness.

  • Food abundance and restriction: Food insecurity, fluctuating dieting patterns and the availability of highly processed foods can create cycles of restriction and bingeing.

  • Trauma and stress: Adverse experiences, such as abuse, neglect or bullying, can increase vulnerability to eating disorders. Food can become a coping mechanism for dealing with difficult emotions.

  • Perfectionism and control: Societal and personal pressures to excel academically, professionally or socially can contribute to perfectionistic tendencies. Controlling food intake might feel like a way to achieve control amid external chaos.

  • Genetic and biological factors: Research suggests that eating disorders have a hereditary component. Neurochemical imbalances in the brain can also influence appetite regulation and impulse control.

  • Stigma around mental health: Shame and stigma prevent many people from seeking help. Families may minimize symptoms, believing that eating disorders only affect certain demographics or that they’re a choice.

These factors intersect differently for each individual. Eating disorders can develop from a combination of genetic predisposition, environmental influences and personal experiences.

a man holding a fast food burger about to take a bite

Recognizing Signs and Symptoms

Eating disorders often hide in plain sight, and individuals may go to great lengths to conceal their struggles. Signs can be physical, behavioural and psychological. If you notice several of these signs in yourself or someone else, it may be time to seek help:

  • Physical signs: Noticeable weight loss or gain; fatigue; dizziness; thinning hair; dry skin; frequent sore throats (from vomiting); dental issues; cold intolerance; menstrual irregularities.

  • Behavioural signs: Skipping meals; following rigid diet rules; avoiding social situations involving food; obsessively counting calories; visiting the bathroom immediately after eating; excessive exercising; hoarding or hiding food; dramatic changes in eating patterns.

  • Psychological signs: Preoccupation with body weight, shape or size; low self‑esteem tied to appearance; extreme fear of weight gain; all‑or‑nothing thinking; mood swings; secrecy; social withdrawal; denial of hunger or overeating.

It’s important to approach these signs with empathy and without judgment. Eating disorders are rooted in complex emotional and psychological issues; they are not attention‑seeking behaviours or superficial concerns.

a man holding a fast food burger about to take a bite

The Impact of Diet Culture and Weight Stigma

Diet culture refers to a societal system of beliefs that values thinness, equates it with health and moral virtue, and promotes weight loss as a way to attain higher status. Weight stigma is the discrimination or negative attitudes toward people because of their weight. Together, diet culture and weight stigma create an environment where disordered eating can thrive:

  • Normalization of extremes: Extreme dieting and exercise are often celebrated as discipline or dedication. "Clean eating" trends can mask restrictive behaviours.

  • Body dissatisfaction: Constant exposure to images of an "ideal" body size fosters dissatisfaction with one’s own body and fuels comparison.

  • Internalized shame: Weight‑based teasing, bullying and discrimination can lead people to internalize harmful beliefs about their bodies, increasing risk for eating disorders.

  • Distrust of internal cues: Diet culture encourages reliance on external rules (calorie counting, portion control) rather than internal cues of hunger and fullness, disrupting intuitive eating.

Challenging diet culture involves shifting focus from weight or appearance to overall well‑being, embracing body diversity and promoting a weight‑neutral approach to health.

measuring tape in a squiggly line across a yellow table

How to Support Yourself or a Loved One

Whether you’re personally struggling or concerned about someone else, supportive steps can make a difference:

  • Educate yourself. Learn about eating disorders from reputable sources to better understand the complexity of these conditions.

  • Avoid commenting on bodies or food. Compliments about weight loss or negative remarks about weight can reinforce unhealthy beliefs. Focus on non‑appearance traits like kindness, resilience and creativity.

  • Encourage open communication. Express concern without judgment: "I’ve noticed you’ve been very stressed about food lately, and I care about you. How can I support you?"

  • Model healthy attitudes. Practice intuitive eating, avoid negative self‑talk about your body and challenge diet culture in conversations.

  • Create a supportive environment. Offer to attend appointments or help find resources if the person is open to receiving help. Respect boundaries if they’re not ready to talk.

  • Seek professional guidance. Consult with a mental health professional specializing in eating disorders for advice on how to best support yourself or your loved one.

a man and a woman talking to each other while sitting on a bed

The Role of Counselling in Healing

Recovery from an eating disorder is possible, but it typically requires professional treatment. A comprehensive approach may include medical care, nutritional counselling, and psychotherapy. Counselling plays a key role in:

  • Addressing underlying issues: Therapists help clients explore the emotional, relational and cognitive factors that contribute to disordered eating.

  • Developing healthier coping strategies: Clients learn to manage stress, anxiety, trauma and perfectionism without relying on disordered eating behaviours.

  • Restoring body image and self‑esteem: Therapy helps challenge distorted beliefs about worth tied to appearance and fosters acceptance of body diversity.

  • Improving relationships: Family therapy or couples counselling can address dynamics that may contribute to or maintain disordered eating.

  • Supporting relapse prevention: Recovery is rarely linear. Therapists work with clients to recognize warning signs, manage triggers and build resilience.

Different therapeutic approaches, such as cognitive‑behavioural therapy (CBT), dialectical behaviour therapy (DBT), and family‑based treatment, may be used depending on the individual’s needs.

two women speaking during an in-person counselling session

Final Thoughts and Next Steps

Eating disorders are a serious and growing problem in North America. They thrive in an environment that glorifies thinness, stigmatizes larger bodies and equates worth with appearance. Understanding the factors that fuel this epidemic and recognizing the signs can empower you to seek help or support others compassionately. Healing from an eating disorder is a journey, and you don’t have to travel it alone.

At Transformation Counselling, we believe in providing compassionate, comprehensive care. Our mission is to make mental health support easy to access. We understand that eating disorders often coexist with other emotional challenges, and we approach treatment holistically. Therapy is about giving yourself the care you deserve.

If you or someone you love is struggling with disordered eating or body image concerns, we invite you to reach out:

  1. Fill out a brief intake form.

  2. Be matched with a therapist experienced in eating disorder treatment and body image work.

  3. Schedule sessions that fit your needs, either online or in person.

  4. Begin the journey toward recovery with a supportive team by your side.

You are deserving of health, happiness and freedom from disordered eating. Book an appointment today and let us walk with you toward healing.